How to Track Video Engagement on Google Analytics In today’s digital landscape, video content plays a crucial role in capturing and engaging an audience. As more marketers and content creators leverage video as a tool for brand building, it becomes essential to track and analyze video engagement effectively. Google Analytics (GA4) provides enhanced video tracking features that allow you to monitor how users interact with your videos, helping you improve the content and user experience. This blog will walk you through how to track videos on Google Analytics and how this data can be used to optimize your content. Why Track Video Engagement? Tracking video engagement provides several benefits: Audience Insight : Learn who is watching your videos and how they interact with your content. Performance Metrics : Measure key metrics like play rate, watch time, and completion rate. Content Optimization : Improve video content by understanding what works and what doesn’t. Increased Conversion...